Recent advances in Consumer Data Acquisition lists allow firms to collect analyse and share detailed information about customers and to use this information for targeted offers. Data has always played a vital role in offering success in any marketing campaign; it plays a key role for marketers when building marketing campaigns and strategies. With consumers accessing online content through multiple devices, a more precise way to analyze and interpret data is needed.
There are several industries, where rivals co-operate in generating Market Leads. Beyond co-operation on data acquisition, the possibility to share customer data between competitors is also widely discussed in many industries as well as among the consumers.